Bad design is not the “enemy.” The real enemy is great design.

“We may think that bad design is the ‘enemy’ and that our holy grail is to stomp it out. But displacing poor design should be relatively easy for a trained professional. No, the real enemy is great design. Why? Because great design takes hold, gets traction, and takes on its own inertia—which makes it hard to replace. And replace it we must: Everything reaches its past-due date. Design is no different.” – Bill Buxton

Read more in Bill’s Business Week article “The Problem with Great Ideas.”

Catriona Shedd

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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  • Ehren

    Completely disagree that great design expires. The health of brand equity and how we protect great design is a different story.

  • I don't agree either. A perfect solution to a problem can be found… the problem might change with time though and that new problem might have a better solution.