It is our responsibility to to have an ironclad rationale to support our design decisions

“We have to arm ourselves with data, research, design patterns, and a clear understanding of our users and our content so our decisions are not made out of fear but out of real, actionable information.  Although our clients may not have articulated reasons for why they want what they want, it is our responsibility to to have an ironclad rationale to support our design decisions.” – Debra Levin Gelman

This quote is from Debra’s article “The Very Narrow Bridge.”

Thanks to @aaroni268 for pointing to this article and quote!

1. We need to observe behavior in order to support it in design
2. Designers create and support a strong point of view
3. Great design is storytelling at its finest
4. Design is about choices and intentions, it is not accidental
5. People on a design team must be as happy to be wrong as right