Monthly Archives: May 2010

Designers turn insights into innovation

“Designers are by nature more inquisitive, more connected. They dig a little deeper in terms of insights. They turn those insights into innovation. That connection to the consumer is absolutely critical in driving innovation. It’s critical that design isn’t subjugated to the back room as a short order cook for marketing or for merchandising or sales. It has to be up front.” – Mark Parker

Mark Parker, CEO of Nike, explains what it is like being CEO with a design background in his interview with Fast Company.

Change your frame of perspective and take the user’s interests to heart

“We think too much about what we are trying to achieve, about what we have designed or built, and thus in terms of what it does or should do. That leads us to think in terms of controlling outcomes, or tweaking features for new behaviors… Social is happening out there, and your users do not have you or your product in mind, but their own experiences and those they share them with. Change your frame.” – Adrian Chan

Read more in Adrian’s Johnny Holland article “11 Tips on How To Apply Social Interaction Design Thinking.”

Instead of thinking only in terms of interaction, start designing user experiences.

“The possibilities for applying playfulness to applications are endless… Many designers have rebranded themselves in recent years, changing their job description from interaction designer to user experience designer. Let’s make our work follow suit. Instead of thinking only in terms of interaction, start designing user experiences.” – Shira Gutgold

This quote is from Shira’s UX Matters article “Playful User Experiences.”

Thanks to all who have filled out my site survey! If you haven’t participated yet, I’d appreciate 2-3 minutes of your time to answer the survey to help me determine the direction of this site. Thanks!

3 minute survey: What would you like to see on inspireUX?

I’ve been posting User Experience quotes here on inspireUX for over 2 years now.  This site has grown beyond any of my expectations, and I’m incredibly happy with the response it’s received within the UX community.  The downside is that after posting 334 quotes to date, it’s become increasingly difficult to find unique and valuable quotes to share with all of you.  It’s time for me to consider the future of this site, and whether it should grow in scope to include more than just quotes.

I’d really appreciate your feedback about this by answering a short anonymous survey that should only take 2-3 minutes to fill out.  Your responses will help me figure out whether expanding this site’s content would be “useful, usable, and desirable” (sorry – I couldn’t resist!).

inspireUX Survey

Thank you!!

It is incredibly important to design for situations, not just for demographics

“The situation we are in not only effects how we think about things, it also plays a major role in how we conduct ourselves and how we make decisions… It is incredibly important to design for situations, not just for demographics or so-called personality traits.” – Brie Anne Demkiw

Read more in Brie’s article “Designing for Situations.”

Design is about more than just solving problems

“Some people (they are wrong) say design is about solving problems. Obviously designers do solve problems, but then so do dentists. Design is about cultural invention.” – Jack Schulze

This quote is from Kicker Studio’s interview with Jack.  Thanks to Martin Polley for submitting this quote!  If you find a quote you want to see on inspireUX, submit it using the form on the right hand side of this page.