Stop pretending content is somebody else’s problem. It’s time to make content matter.

“Until we commit to treating content as a critical asset worthy of strategic planning and meaningful investment, we’ll continue to churn out worthless content in reaction to unmeasured requests… We’ll keep failing to publish useful, usable content that people actually care about.  Stop pretending content is somebody else’s problem. Take up the torch for content strategy. Learn it. Practice it. Promote it. It’s time to make content matter.” – Kristina Halverson

Read more in Kristina’s UIE article “The Discipline of Content Strategy.”

Catriona Shedd

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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  • Swinstead

    Stop pretending content is somebody else's problem? Isn't that a bit rich coming from a website built around quotes? 😉

  • As a IA/UX lead I quite literally find myself doing content-strategy as well. If other people in our organization (the marketers, digital content editors, etc) don't get it, it's the UX professional's responsibility **and opportunity** to lead the way. Your post inspired me to write a brief post about this: