Stop pretending content is somebody else’s problem. It’s time to make content matter.

“Until we commit to treating content as a critical asset worthy of strategic planning and meaningful investment, we’ll continue to churn out worthless content in reaction to unmeasured requests… We’ll keep failing to publish useful, usable content that people actually care about.  Stop pretending content is somebody else’s problem. Take up the torch for content strategy. Learn it. Practice it. Promote it. It’s time to make content matter.” – Kristina Halverson

Read more in Kristina’s UIE article “The Discipline of Content Strategy.”

1. Great information architecture is invisible so that content can shine through
2. Stop solving interaction design problems and begin solving problems with design
3. There’s no better way to create experience than to write, and write well
4. Content is not a nice-to-have extra. Content is a star of the user experience show.
5. Manage the task the user wishes to complete, not the content or technology