Change your frame of perspective and take the user’s interests to heart

“We think too much about what we are trying to achieve, about what we have designed or built, and thus in terms of what it does or should do. That leads us to think in terms of controlling outcomes, or tweaking features for new behaviors… Social is happening out there, and your users do not have you or your product in mind, but their own experiences and those they share them with. Change your frame.” – Adrian Chan

Read more in Adrian’s Johnny Holland article “11 Tips on How To Apply Social Interaction Design Thinking.”

1. Great experiences have an innate ability to change the way we view the world
2. Instead of thinking only in terms of interaction, start designing user experiences.
3. Remarkable experiences leave a mark
4. It’s not “user” experience, it’s “people” or “customer” experience.
5. Meet your users’ needs at the instant they need it