Good design is about effective communication, not decoration at the expense of legibility

“Good design is about effective communication, not decoration at the expense of legibility.” – Vitaly Friedman

This quote is from Vitaly’s Smashing Magazine article “The Current State of Web Design: Trends 2010.”

1. Good design isn’t decoration. Good design is problem solving.
2. Design is about communication, and it takes more than pixels to communicate
3. Sketches are an effective modeling process for designers and lead to better design
4. The true mark of an effective designer is the ability to answer “why?”
5. Somebody made a decision about everything. And it was a design decision.