Quality design communicates with its audience and delivers the message it is intended to deliver

“Quality design communicates with its audience. It delivers the message it is intended to deliver. Nothing more, nothing less.” – Paul Scrivens

Read more in Paul’s article “The Differences Between Good Designers and Great Designers.”

1. Designers must deliver not just beautification, but substantial change
2. Design should inspire peoples and cultures to grow, transform and look to the future
3. Design constitutes the quality of life
4. The measure of quality in web design should be graceful transformation
5. Great designers don’t let constraints limit their design