There is a delicate balance between the simplicity of use and the complexity of usefulness

“There is a delicate balance between the simplicity of use and the complexity of usefulness. But it is true the product that is clear in its purpose, elegant in its execution and simple in its use will set itself apart from the competition and endear itself to the user. Designing for simplicity is a process of calculated refinement.” – Joshua Brewer

This quote is from Joshua’s 52 Weeks of UX article “Simplicity Isn’t that Simple.”

1. Simplicity vs. Clarity
2. Simplicity is not a matter of dumbing things down. Simplicity is when someone takes care of the details.
3. Simplicity is the by-product of a good idea and modest expectations
4. In the end, simplicity for its own sake should not be the goal
5. The goal of human-centered design is to tame complexity