Showing personality in your designs can be a powerful way for your audience to identify with you

“Showing personality in your app, website, or brand can be a very powerful way for your audience to identify and empathize with you. People want to connect with real people and too often we forget that businesses are just collections of people. So why not let that shine through?” – Aarron Walter

Read more in Aarron’s article Emotional Interface Design: The Gateway to Passionate Users.

1. Treat your audience less like a faceless user and more like a human being
2. If we want to create passionate users, we have to help them get better.
3. What makes people passionate, pure and simple, is great experiences
4. Usability is a necessary condition for survival
5. Without sacrificing usability, let’s bring a little fun into our designs