To be great designers, we need to improve our mental game

“To be great designers, we need to improve our mental game. We have many ways to get our minds in shape to be the best tool in our arsenal. When we get in the ring with the client, we need to be ready to take some punches. We also need to be trained and armed with the fundamentals so that we can help clients understand that we’re not just sharing our feelings or loose opinions but that we have sound reasons behind our design choices.” – Francisco Inchauste

Read more in the Smashing Magazine article “The Dying Art of Design.”

1. Failure is a marker along the road to designing great experiences
2. Businesses need to do more than hire designers. They need to be designers.
3. Great designers demand great design in everything they do
4. Designers should vow to produce things that are meaningful additions to the world
5. Designers stand between revolutions and everyday life.