UX professionals are uniquely trained to represent the needs and desires of our customers

“User experience is about so much more than taking orders... We are uniquely trained to represent the needs and desires of our customers, in a way that other groups cannot. Marketing demographics and functional specs cannot tell me if our customers are going to be delighted by the design decisions we are making... In this sense, we have one of the most valuable jobs inside our organization: We represent the customer.” - Stephen Anderson

“User experience is about so much more than taking orders… We are uniquely trained to represent the needs and desires of our customers, in a way that other groups cannot. Marketing demographics and functional specs cannot tell me if our customers are going to be delighted by the design decisions we are making… In this sense, we have one of the most valuable jobs inside our organization: We represent the customer.” – Stephen Anderson

This quote is from Stephen’s conversation with Todd Wilkens of Adaptive Path about Implementing Visionary Ideas.

Catriona Cornett

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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