Consistency makes users happy which compels them to return

“Users should feel comfortable when they visit your site. They should feel that your site is designed, arranged and filled with logical information that they know how to get to. When you are consistent you make your users happy which will compel them to return.” – Timothy Smith

1. Create a meaningful conversation with your users by engaging them on a personal level
2. Give users what they actually want
3. Design not only for what users can do, but what they will do
4. Success comes from having the right vision and keeping users in mind
5. User Experience is about more than just finding the best solution for your users