Consistency makes users happy which compels them to return

“Users should feel comfortable when they visit your site. They should feel that your site is designed, arranged and filled with logical information that they know how to get to. When you are consistent you make your users happy which will compel them to return.” – Timothy Smith

Read more in Tim’s UX Booth article “Consistency: Key to a Better User Experience.”
Catriona Cornett

Catriona is a User Experience Designer who has helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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