Always look for simple and inexpensive things you can do to provide a better user experience

“Sometimes the simplest tweaks can yield huge results… There is always room for improvement. Always be on the lookout for simple and inexpensive things you can do to provide a better user experience.” – Jon Phillips

1. Collaborating to provide insights can lead to positive customer experiences
2. A good user experience can be subtle
3. What makes people passionate, pure and simple, is great experiences
4. Provide an experience that is useful, usable, desirable, and differentiated
5. Focus on the idea of a product experience, instead of experience that only deals with the user