Design is not added value; design is value.

“Design is not added value; design is value.” – Gui Bonsiepe

This quote is from designer Gui Bonsiepe’s speech at the ESDi School of Design in Spain.  Gui’s quote was cited in the article “Co-design, not ego-design! Some thoughts on contemporary design”

1. Design combines art, scientific complexity, and usefulness
2. Have undying, unending passion for design
3. Great designers don’t let constraints limit their design
4. Great design is storytelling at its finest
5. Great designers demand great design in everything they do