It’s always worth asking yourself “Have I done enough to help my users?”

“From a designer’s point of view at times it can be easy to focus too much on the little details and neglect the bigger things about how a user arrives at the site, what task are they looking to complete and how do they go about achieving their goal. It’s always worth asking yourself ‘have I done enough to help them?’” – Paul Seys

This quote is from Paul’s interview with .net magazine.

1. Take the time to really understand your users the best you can
2. Better connect with your customers by speaking like people, not like machines
3. If we want to create passionate users, we have to help them get better.
4. Design to allow users to achieve what they need
5. Create a meaningful conversation with your users by engaging them on a personal level