UX is really just good marketing

“UX is really just good marketing. It’s about knowing who your market is, knowing what is important to them, knowing why it is important to them, and designing accordingly. It’s also about listening after you’ve designed and adjusting to the changing marketplace: improving the experience of those in your market. It’s easy to recognize this when you consider that users = market. That’s what users are: your users are the market you’re designing for.” – Joshua Porter

This quote is from Joshua’s 52 Weeks of UX article “Why UX is really just good marketing”

Related posts:
  1. Understanding the specific activity we’re supporting is critical to good design
  2. We need to observe behavior in order to support it in design
  3. The only thing that matters is: Do people love what you built?
  4. Every decision a designer makes molds the future of the people we design for
  5. Technology serves humans. Humans do not serve technology.
About