“Your work should have purpose—addressing actual, urgent problems that people are facing. Make sure that you can clearly articulate the core of the issue before spending an ounce of time on developing the design. The true mark of an effective designer is the ability to answer ‘why?’. Don’t waste your time solving the wrong problems.” – Whitney Hess
This quote is from Whitney’s excellent article “Guiding Principles for UX Designers.”
Catriona Cornett
Catriona is a User Experience Designer who has helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.
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