Design should put concerns for the planet equal to concerns for the user and the client’s bottom line

“All designers have an influence on the future of the earth through their work, and they can all work towards more sustainable solutions and to optimize the products, services or environments they work with within the limitations of the task at hand… Fundamentally speaking, sustainable design solutions are about making informed choices where concerns for the planet carry equal weight to concerns for the user and the bottom line of the client for whom the design is developed.” – Danish Designers Manifesto

This quote is from the fantastic design manifesto from danishdesigners.com. Read the full report here (PDF).

Thanks to @behoff for tweeting about the report.

1. Designers exist to come in, assess what has been failing, and offer up solutions for the future
2. Designers are trained to be courageous about the future—and making the future happen
3. Design’s true purpose is to improve people’s lives
4. Designers already live in the future
5. Design should inspire peoples and cultures to grow, transform and look to the future