“Old-school usability espouses the idea that user activities are onerous tasks that they want to get out of the way as soon as possible. While this is true in some cases, usability is now widely understood to be more of a hygiene factor–something that can cause dissatisfaction if missing, but its presence cannot take you beyond lack of dissatisfaction.” – Harry Brignull
Read more in Harry’s article “‘Just add an egg’ – Usability, User Experience and Dramaturgy”
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