Focus on the idea of a product experience, instead of experience that only deals with the user

“The problems that products are designed to solve require the use of many design disciplines. Some of these design efforts work directly at the user’s interaction while others are employed to address the business’ bottom line. But all of these design considerations affect, and sometimes create, an intended experience for the product… I encourage us change our discourse to include the idea of a product experience, instead of the experience that only deals with the user.” – Andrew Crow

This quote is from Andrew’s article “A product’s experience goes beyond User Experience.”

1. If you want your product to sell, focus on memorable experiences
2. Creating a successful product requires designing the Total User Experience
3. A coherent product user interface is the product to users
4. Startups that “get” UX and design are likely create a more successful product than those that do not
5. Focus most on what we want to happen after the UX