Design is about communication, and it takes more than pixels to communicate

“It’s the designer’s job to think about your site the way a user does, and tell them what they need to hear, and when they need to hear it… Design is about communication, and it takes more than pixels to communicate.” – Derek Powazek

This quote is from Derek’s A List Apart article “Calling All Designers: Learn to Write!”

1. There’s no better way to create experience than to write, and write well
2. Good design is about effective communication, not decoration at the expense of legibility
3. You worked hard on your content… celebrate it
4. Good web design is about the character of the content, not the character of the designer
5. Plain language is part of user-centered design