We should treat design as a verb, a process, a way of creating positive change in the world

“Stop treating design as a noun. When we talk about it as such, the world stops listening and starts wondering which color the designers are going to pick for the drapes… We would all be better off treating design as a verb, a process, a way of approaching challenges which designers and nondesigners alike can learn to use to create positive change in the world.” – Diego Rodriguez

This quote is from Diego’s BusinessWeek article “Why Design Matters.”

Catriona Shedd

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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