We should treat design as a verb, a process, a way of creating positive change in the world

“Stop treating design as a noun. When we talk about it as such, the world stops listening and starts wondering which color the designers are going to pick for the drapes… We would all be better off treating design as a verb, a process, a way of approaching challenges which designers and nondesigners alike can learn to use to create positive change in the world.” – Diego Rodriguez

This quote is from Diego’s BusinessWeek article “Why Design Matters.”

1. Great experiences have an innate ability to change the way we view the world
2. Design is not just about solving for the negative; It’s about creating a positive.
3. We must re-think our design process to become melting pots of ideas, perspectives and skills
4. Treat design as a final destination instead of as a compromise
5. The design process is essentially a process of subtraction, organization and emphasis