At the end of the day, the job of the (UX) designer is to help tell a story that is relevant and meaningful

“At the end of the day, the job of the (UX) designer is to help tell a story that is relevant and meaningful, regardless of time, device or even location… Story is all around us. It gives us a sense of understanding and knowledge of the people and things that are important to us.” – Christian Saylor

Read more in Francisco Inchauste’s Smashing Magazine article “Better User Experience With Storytelling, Part 2.”

1. Storytelling allows the most complex of ideas to be effectively conveyed to a variety of people
2. Prototyping has given us the power to show and tell the story of our design solutions
3. Websites must support the user’s personal story
4. Great design is storytelling at its finest