You have to be happy with the work you’re doing in order to really truly make your customers happy

“To me it’s very hard to make your customers happy if you’re not happy yourself. That has to start from within. You have to be happy with the work you’re doing, happy with the products that you’re producing in order to really truly make your customers happy. It’s very much a positive feedback cycle. When you like what you do, you’re going to create something that’s better than if you don’t like what you do. All things being equal, your customers are going to like you and your product a lot more. ” – David Heinemeier Hansson

Read more in UX Magazine’s interview with David entitled “Less is Better.”

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  3. Focus on the idea of a product experience, instead of experience that only deals with the user
  4. A product is more than the product. It is a cohesive, integrated set of experiences.
  5. Startups that “get” UX and design are likely create a more successful product than those that do not
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