Our websites help people help themselves—and the people around them—by guiding them into good decisions

“Our websites could help people help themselves—and the people around them—by guiding them into good decisions… When I think about that potential, I’m convinced that we have more than an opportunity to say the right words at the right time. We have a responsibility to do so. Let’s embrace the responsibility, not shirk it, by investing in words that zing.” – Colleen Jones

Read more in Colleen’s article “Words that Zing.”

1. Content is an opportunity to make customer relationships flourish
2. Content is not a nice-to-have extra. Content is a star of the user experience show.
3. Technology creates the context for persuasion, but content persuades
4. Persuasive, useful content gives you the winning edge
5. Create a meaningful conversation with your users by engaging them on a personal level