Storytelling allows the most complex of ideas to be effectively conveyed to a variety of people

“Storytelling offers a way for the team to really understand what they are building and the audience that they are creating it for. Stories allow for the most complex of ideas to be effectively conveyed to a variety of people. This designed product/experience can then offer meaning and emotion for its users.” – Francisco Inchauste

Read more in Francisco’s Smashing Magazine article “Better User Experience With Storytelling – Part One.”

Catriona Shedd

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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  • Super post and reminder…design is enhanced by eliciting people’s stories; not just to understand requirements but to create a new frame of references for people to project themselves into. The story space becomes a virtual reality simulator for people to imagine themselves and others. Connecting experiences, ideas, opinions, and emergent possibilities to take the front stage. I think of stories in the following way….

    Storytelling is a safe space for creative thinking, negotiating differences, and establishing commonality. Storytelling empowers the speaker and improves communication through speaking and listening. Stories are the most efficient way of storing, retrieving, and conveying information. Since story hearing requires active participation on the part of the listener, stories are the most profoundly social form of communication.