Monthly Archives: January 2010

We need to be aware of why as much as how systems should be designed.

“We need to be more aware of why we think how we do, what triggers interactions and behaviours in people to make choices. As UX people we need to be aware of why as much as how systems should be designed. Getting the why will allow us to improve the experience beyond the audience’s anticipation.” – James Kelway

This quote is from James’ article “Usability is dead.”

http://userpathways.com/2009/09/usability-is-dead-2/