Monthly Archives: January 2010

Any true practice of design with a human focus has to be built on a foundation of traditional design

“Any true practice of design with a human focus has to be built on a foundation of traditional design that focuses on the the craft & design of perceptual mediums using methods & practices of design from the root of art over science.” – David Malouf

This quote is from David’s article “Interaction Design’s Early Formal Education & Beyond”

To create great user experiences we need to focus on the now

“To create great user experiences we need to focus on the now. In reality the problems of our users are painfully mundane and often obvious. It is our task to ease this pain, and in doing so we might not invent some amazing new thing, but that’s OK. Success is incremental.” – Joshua Porter

Read more in Joshua’s article “Solve Existing Problems” from 52 Weeks of UX

User experience is everything, but is still undervalued and under-invested in

“User experience is everything. It always has been, but it’s still undervalued and under-invested in. If you don’t know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board.” – Evan Williams

This quote, from Twitter CEO Evan Williams, is from Evan’s article “Ten Rules for Web Startups”

Thanks to Jody Ferry for submitting this quote!

Every decision a designer makes molds the future of the people we design for

“Everything a designer does affects the user experience. From the purposeful addition of a design element to the negligent omission of crucial messaging, every decision is molding the future of the people we design for.” – Joshua Brewer

This quote is from Joshua Brewer and Joshua Porter’s great new blog 52 Weeks of UX.

Today we want products that appeal to both cognition and emotion

“Products were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power. If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion.” – Don Norman

This quote is from Don’s article “The Transmedia Design Challenge: Technology that is Pleasurable and Satisfying”

Deeply understanding customers allows companies to develop products that revolutionize the way we live our lives

“Deeply understanding their customers is what allows successful companies to think five years ahead of the market and develop products and services that revolutionize the way we live our lives… By understanding the market and the needs of their customers, these companies can develop products customers want and put themselves in the best position to achieve success.” – Demetrius Madrigal and Bryan McClain

Read more in Demetrius and Bryan’s article “Research is Communication.”