Startups that “get” UX and design are likely create a more successful product than those that do not

“A startup founder who ‘gets’ user experience and design will likely create a more successful product than one who does not. It’s not just because a great user experience makes a product more enjoyable and ultimately fun to use. It’s because this type of design thinking and understanding of the customer seeps into every other aspect of the product.” – Jeff Gothelf

 

Read more in Jeff’s article “In the beginning (there should be UX)”
Thanks to Nick Fink for pointing to this quote and article!

 

Catriona Cornett

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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