“A startup founder who ‘gets’ user experience and design will likely create a more successful product than one who does not. It’s not just because a great user experience makes a product more enjoyable and ultimately fun to use. It’s because this type of design thinking and understanding of the customer seeps into every other aspect of the product.” – Jeff Gothelf

1. A product is more than the product. It is a cohesive, integrated set of experiences.
2. Focus on the idea of a product experience, instead of experience that only deals with the user
3. The real value of a product consists of far more than the product’s components
4. A great product doesn’t just do its job; it does something more.
5. Remarkable experiences leave a mark