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Startups that “get” UX and design are likely create a more successful product than those that do not

“A startup founder who ‘gets’ user experience and design will likely create a more successful product than one who does not. It’s not just because a great user experience makes a product more enjoyable and ultimately fun to use. It’s because this type of design thinking and understanding of the customer seeps into every other aspect of the product.” – Jeff Gothelf

 

Read more in Jeff’s article “In the beginning (there should be UX)”
Thanks to Nick Fink for pointing to this quote and article!

 

Related quotes:
  1. A product is more than the product. It is a cohesive, integrated set of experiences.
  2. Focus on the idea of a product experience, instead of experience that only deals with the user
  3. The real value of a product consists of far more than the product’s components
  4. A great product doesn’t just do its job; it does something more.
  5. Remarkable experiences leave a mark
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