Startups that “get” UX and design are likely create a more successful product than those that do not

“A startup founder who ‘gets’ user experience and design will likely create a more successful product than one who does not. It’s not just because a great user experience makes a product more enjoyable and ultimately fun to use. It’s because this type of design thinking and understanding of the customer seeps into every other aspect of the product.” – Jeff Gothelf

1. Creating a successful product requires designing the Total User Experience
2. Investing in the customer experience turns customers into advocates
3. If you want your product to sell, focus on memorable experiences
4. A product is more than the product. It is a cohesive, integrated set of experiences.
5. The real value of a product consists of far more than the product’s components