“A startup founder who ‘gets’ user experience and design will likely create a more successful product than one who does not. It’s not just because a great user experience makes a product more enjoyable and ultimately fun to use. It’s because this type of design thinking and understanding of the customer seeps into every other aspect of the product.” – Jeff Gothelf
Read more in Jeff’s article “In the beginning (there should be UX)”
Thanks to Nick Fink for pointing to this quote and article!
Related posts:
- Creating a successful product requires designing the Total User Experience
- Investing in the customer experience turns customers into advocates
- If you want your product to sell, focus on memorable experiences
- A product is more than the product. It is a cohesive, integrated set of experiences.
- The real value of a product consists of far more than the product’s components





