“Finally after all these years of preaching that ‘content is king’…companies are going to understand that what is going to drive the business model is creating the shared reference with their customers, making sure that everyone is on the same page and you do that, by and large, through content.” – Eric Reiss

Hear more from Eric in his conversation with Jeff Parks from Johnny Holland.

1. Deeply understanding customers allows companies to develop products that revolutionize the way we live our lives
2. Better connect with your customers by speaking like people, not like machines
3. Design and business leaders must take the time to understand each other
4. Design is about communication, and it takes more than pixels to communicate
5. One of the roles of design is to bring humanity, intelligence and beauty to the world of business