Beyond performing a purpose in a good way, the purpose itself has to be good

“Good design admits to the deeper insight that beyond performing a purpose in a good way, the purpose itself has to be good.” – Konstantin Grcic

This quote is from the Serpentine Gallery’s Design Real exhibit.

Thanks to Johanna Kollmann for tweeting this quote!

1. Design’s true purpose is to improve people’s lives
2. Make sure that whatever you design is fitting a need in the world and has a purpose
3. Design is learning by making
4. Design strategy is about understanding and meeting needs and aspirations
5. It is our responsibility to to have an ironclad rationale to support our design decisions