“Good design admits to the deeper insight that beyond performing a purpose in a good way, the purpose itself has to be good.” – Konstantin Grcic

This quote is from the Serpentine Gallery’s Design Real exhibit.

Thanks to Johanna Kollmann for tweeting this quote!

1. Make sure that whatever you design is fitting a need in the world and has a purpose
2. Design strategy is about understanding and meeting needs and aspirations
3. Design is learning by making
4. Design should put concerns for the planet equal to concerns for the user and the client’s bottom line