The only thing that matters is: Do people love what you built?

“Lorem Ipsum, wireframes, personas, etc are just tactics. The only thing that matters is: Do people love what you built?” – Joshua Porter

This quote is from Joshua’s January 18th tweet.

1. Understanding the specific activity we’re supporting is critical to good design
2. Every decision a designer makes molds the future of the people we design for
3. We need to observe behavior in order to support it in design
4. Technology serves humans. Humans do not serve technology.
5. UX is really just good marketing