Design is not just what it looks like and feels like. Design is how it works.

“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” – Steve Jobs

This quote is from the 2003 New York Times article “The Guts of a New Machine.”

Thanks to Robert Shedd for submitting this quote!

1. Design is the fundamental soul of a man-made creation
2. Good design produces something the world didn’t know it was missing
3. Design is underpinned by the designer’s ability to not only look, but also to see
4. In design one makes-to-think and thinks-to-make
5. Good designers want to be proved wrong, bad designers hope to be proved right