Design is not just what it looks like and feels like. Design is how it works.

“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” – Steve Jobs

This quote is from the 2003 New York Times article “The Guts of a New Machine.”

Thanks to Robert Shedd for submitting this quote!

Catriona Cornett

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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11 Responses to Design is not just what it looks like and feels like. Design is how it works.

  1. [...] 蘋果公司的創新,造就了數位裝置產業的不斷革命,賈伯斯(Steve Jobs)甚至說他不做使用者研究,因為他在創造使用者的需求 。他說對了嗎?其實是對的。 Design is not just what it looks like and feels like. Design is how it works. By Steve Jobs [...]

  2. [...] Sources Flipboard 1.5 from the Official Flipboard Blog Design quote adapted from InspireUX.com [...]

  3. [...] Design is not just what it looks like and feels like. Design is how it works. [...]

  4. [...] connectedness — and not just design in the sense of how something looks or feels, but how it works and the relationship users have with it. That might not seem like something that has immediate or [...]

  5. [...] connectedness — and not just design in the sense of how something looks or feels, but how it works and the relationship users have with it. That might not seem like something that has immediate or [...]

  6. [...] ubiquitous connectivity — and not just design in the sense of how something looks or feels, but how it works and the relationship users have with it. That might not seem like something that has immediate or [...]

  7. [...] ubiquitous connectivity — and not just design in the sense of how something looks or feels, but how it works and the relationship users have with it. That might not seem like something that has immediate or [...]

  8. [...] connectivity — and not just design in the sense of how something looks or feels, but how it works and the relationship users have with it. That might not seem like something that has immediate or [...]

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  10. [...] Steve Jobs said, design is “not just what it looks like and feels like. Design is how it works.” . Testers [...]