Design is not just what it looks like and feels like. Design is how it works.

Posted on January 20, 2010 by Catriona Cornett • 8 Comments

“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” – Steve Jobs

This quote is from the 2003 New York Times article “The Guts of a New Machine.”

Thanks to Robert Shedd for submitting this quote!

Catriona Cornett

Catriona is a User Experience Designer who has helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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Filed Under: Steve Jobs