Design helps to create entirely new market niches and even new product categories

“By applying good design to products in categories where users have low expectations for visual appeal, functionality or usability, design helps to create entirely new market niches and even new product categories. By delighting users who merely expect to have their functional requirements fulfilled, companies are using design to help breed customer loyalty.” – Design Council

This quote is from the Design Council’s “Eleven Lessons: managing design in eleven global brands” report.

Catriona Cornett

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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  • http://www.directpartners.com Melanie

    I love this quote. Designing with the user in mind is so important. Half of the postings on my company’s new blog focus on the importance of UX and interface design.
    http://blog.directpartners.com/

One Response to Design helps to create entirely new market niches and even new product categories

  1. Melanie says:

    I love this quote. Designing with the user in mind is so important. Half of the postings on my company’s new blog focus on the importance of UX and interface design.
    http://blog.directpartners.com/