“To create great user experiences we need to focus on the now. In reality the problems of our users are painfully mundane and often obvious. It is our task to ease this pain, and in doing so we might not invent some amazing new thing, but that’s OK. Success is incremental.” – Joshua Porter

Read more in Joshua’s article “Solve Existing Problems” from 52 Weeks of UX

1. Delivering great user experiences plays a significant role in your company’s success
2. Focus on the idea of a product experience, instead of experience that only deals with the user
3. It takes great empathy to create a good experience
4. Remarkable experiences leave a mark
5. Every decision a designer makes molds the future of the people we design for