User experience is everything, but is still undervalued and under-invested in

“User experience is everything. It always has been, but it’s still undervalued and under-invested in. If you don’t know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board.” – Evan Williams

This quote, from Twitter CEO Evan Williams, is from Evan’s article “Ten Rules for Web Startups”

Thanks to Jody Ferry for submitting this quote!

Catriona Shedd

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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  • Carlos Ciruelos

    I love it – this quote just inspired me on a business question I have!

    Hope you’re doing great, Catriona. Keep inspiring all of us.

  • Carlos, you just made my day! (as you always do!!)

    I’m doing great – hope you’re doing well too!

  • Carlos Ciruelos

    Thanks, things are going well here but you’re sorely missed. When can we all get together?