User experience is everything, but is still undervalued and under-invested in

“User experience is everything. It always has been, but it’s still undervalued and under-invested in. If you don’t know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board.” – Evan Williams

This quote, from Twitter CEO Evan Williams, is from Evan’s article “Ten Rules for Web Startups”

Thanks to Jody Ferry for submitting this quote!

1. It’s not “user” experience, it’s “people” or “customer” experience.
2. A quality user experience is an essential, sustainable competitive advantage
3. Our job is to take responsibility for the complete user experience
4. Focus on the idea of a product experience, instead of experience that only deals with the user
5. Delivering great user experiences plays a significant role in your company’s success