“User experience is everything. It always has been, but it’s still undervalued and under-invested in. If you don’t know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board.” – Evan Williams
This quote, from Twitter CEO Evan Williams, is from Evan’s article “Ten Rules for Web Startups”
Thanks to Jody Ferry for submitting this quote!
Related quotes:- It’s not “user” experience, it’s “people” or “customer” experience.
- Focus on the idea of a product experience, instead of experience that only deals with the user
- A good user experience can be subtle
- Remarkable experiences leave a mark
- User experience is the summation of considerations across UX disciplines



