Deeply understanding customers allows companies to develop products that revolutionize the way we live our lives

“Deeply understanding their customers is what allows successful companies to think five years ahead of the market and develop products and services that revolutionize the way we live our lives… By understanding the market and the needs of their customers, these companies can develop products customers want and put themselves in the best position to achieve success.” – Demetrius Madrigal and Bryan McClain

Read more in Demetrius and Bryan’s article “Research is Communication.”

Catriona Cornett

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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One Response to Deeply understanding customers allows companies to develop products that revolutionize the way we live our lives

  1. [...] who customers are is only the first step. Law firms must also work hard to understand what customers need. Imagine that a truck accident lawyer in Boston takes the time to ask customers what they really [...]