“A startup founder who ‘gets’ user experience and design will likely create a more successful product than one who does not. It’s not just because a great user experience makes a product more enjoyable and ultimately fun to use. It’s because this type of design thinking and understanding of the customer seeps into every other aspect of the product.” – Jeff Gothelf
“Finally after all these years of preaching that ‘content is king’…companies are going to understand that what is going to drive the business model is creating the shared reference with their customers, making sure that everyone is on the same page and you do that, by and large, through content.” – Eric Reiss
Hear more from Eric in his conversation with Jeff Parks from Johnny Holland.
“Good design admits to the deeper insight that beyond performing a purpose in a good way, the purpose itself has to be good.” – Konstantin Grcic
This quote is from the Serpentine Gallery’s Design Real exhibit.
Thanks to Johanna Kollmann for tweeting this quote!
“Lorem Ipsum, wireframes, personas, etc are just tactics. The only thing that matters is: Do people love what you built?” – Joshua Porter
This quote is from Joshua’s January 18th tweet.
“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” – Steve Jobs
This quote is from the 2003 New York Times article “The Guts of a New Machine.”
Thanks to Robert Shedd for submitting this quote!
“By applying good design to products in categories where users have low expectations for visual appeal, functionality or usability, design helps to create entirely new market niches and even new product categories. By delighting users who merely expect to have their functional requirements fulfilled, companies are using design to help breed customer loyalty.” – Design Council
This quote is from the Design Council’s “Eleven Lessons: managing design in eleven global brands” report.
Catriona Cornett
