Monthly Archives: December 2009

Too often we design our experiences for users as if they are a commodity rather than a human being

“Too often we design our experiences for users as if they are a commodity rather than a human being.  Things like greater conversion rates, increase in traffic, higher price per order, lower shopping cart abandonment, etc. and we lose sight of how to really treat the user with respect and a little bit of decency.” – Nick Finck

Read more in Nick’s article “Human Scale.” Thanks to Nick for submitting this quote!

Usability testing is a means of understanding the goodness of a design’s fit to the intended users’ problems

“Usability testing should not be a stage gate in your design and development process. It should be a tool with which to gather helpful, diagnostic information from your target users. It’s a means of understanding the goodness of a design’s fit to the intended users’ problems.” – Paul J. Sherman

Read more in Paul’s article “Testing Your Own Designs Redux.”

Design is the foundation of all the arts

“Art is an idea that has found its perfect visual expression. And design is the vehicle by which this expression is made possible. Art is a noun, and design is a noun and also a verb. Art is a product and design is a process. Design is the foundation of all the arts.” – Paul Rand

The original source of this Paul Rand quote is unknown.

We have to be vigilant about creating content worth exploring, worth discovering

“We must be sure to create a rich, nuanced landscape that lends itself well to the kind of organic, natural exploration that benefits our readers… If what we find changes who we become, we have to be vigilant about creating content worth exploring, worth discovering.” – Amber Simmons

Read more in Amber’s article “You Can Get There From Here: Websites for Learners.”

http://www.alistapart.com/articles/you-can-get-there-from-here-websites-for-learners/

In UX design, mindset is more important than process

“What’s more important than process is mindset. And when it comes to interaction design, that mindset is having empathy for and understanding your users, and creating something great for them.” – Peter Merholz

This quote is from Peter’s article on why we should focus on the mindset of UX design, not processes, and on outcomes, not methods.

 

Technology creates the context for persuasion, but content persuades

“Technology creates the context for persuasion, but content persuades. Technology helps get content to the right people at the right time. The content still has to influence. Delivering the wrong content at the right time is as bad as delivering the right content at the wrong time.” - Colleen Jones

“Technology creates the context for persuasion, but content persuades. Technology helps get content to the right people at the right time. The content still has to influence. Delivering the wrong content at the right time is as bad as delivering the right content at the wrong time.” – Colleen Jones

Read more in Colleen’s article “An Almost Perfect Storm.”