“We must be sure to create a rich, nuanced landscape that lends itself well to the kind of organic, natural exploration that benefits our readers… If what we find changes who we become, we have to be vigilant about creating content worth exploring, worth discovering.” – Amber Simmons

Read more in Amber’s article “You Can Get There From Here: Websites for Learners.”

1. Our websites help people help themselves—and the people around them—by guiding them into good decisions
2. Creating a shared reference with customers will drive business
3. Content is not a nice-to-have extra. Content is a star of the user experience show.
4. Manage the task the user wishes to complete, not the content or technology
5. Technology creates the context for persuasion, but content persuades