We have to be vigilant about creating content worth exploring, worth discovering

“We must be sure to create a rich, nuanced landscape that lends itself well to the kind of organic, natural exploration that benefits our readers… If what we find changes who we become, we have to be vigilant about creating content worth exploring, worth discovering.” – Amber Simmons

Read more in Amber’s article “You Can Get There From Here: Websites for Learners.”

1. Creating a shared reference with customers will drive business
2. Plain language is part of user-centered design
3. Content is not a nice-to-have extra. Content is a star of the user experience show.
4. You worked hard on your content… celebrate it
5. Our websites help people help themselves—and the people around them—by guiding them into good decisions