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In UX design, mindset is more important than process

“What’s more important than process is mindset. And when it comes to interaction design, that mindset is having empathy for and understanding your users, and creating something great for them.” – Peter Merholz

This quote is from Peter’s article on why we should focus on the mindset of UX design, not processes, and on outcomes, not methods.

 

Related quotes:
  1. The design process is essentially a process of subtraction, organization and emphasis
  2. Design is a “whole brain” process
  3. Designers don’t actually “solve” problems. They “work through” them.
  4. In designing tools we are designing ways of being
  5. Designers must completely immerse themselves in the point of view of the user
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