“The design process is essentially a process of subtraction, organization and emphasis.” – Leon Paternoster
This quote is from Leon’s article “Grids: Great, but use with care.”
The design process is essentially a process of subtraction, organization and emphasis.
Related quotes:- In UX design, mindset is more important than process
- Design is a “whole brain” process
- We should treat design as a verb, a process, a way of creating positive change in the world
- Design addresses needs that customers themselves may not know they have
- Design is about choices and intentions, it is not accidental



