The design process is essentially a process of subtraction, organization and emphasis

“The design process is essentially a process of subtraction, organization and emphasis.” – Leon Paternoster

This quote is from Leon’s article “Grids: Great, but use with care.”

1. In UX design, mindset is more important than process
2. Design needs to be embedded as a competency within an organization
3. We must re-think our design process to become melting pots of ideas, perspectives and skills
4. Sketches are an effective modeling process for designers and lead to better design
5. Design is a “whole brain” process