“The entire profession of design is one rooted in failure, for without it there would be no need for designers. Designers exist to come in, assess what has been failing, and offer up solutions for the future. Even the process of creating that solution is made up of a variety of failures that lead the designer to a single golden idea. The more we design, the more failures we are exposed to, and the better our work becomes in the future for having learned what not to do.” – Brad Nunnally

This quote is from Brad’s article “Designers: Dare to Fail.”

1. Designers are gifted with a certain perspective of the world that can cause much frustration and wonderment
2. Designers are trained to be courageous about the future—and making the future happen
3. Designers take what is just a faint glimmer in the mind’s eye and give it shape and life
4. Every decision a designer makes molds the future of the people we design for
5. Design should inspire peoples and cultures to grow, transform and look to the future