“Every design decision… contributes to the behavior of the masses, and helps define the culture of our society. This describes an enormous opportunity for designers, one that is rarely realized. We are, quite literally, building the culture around us; arguably, our effect is larger and more immediate than even policy decisions of our government. We are responsible for both the positive and negative repercussions of our design decisions, and these decisions have monumental repercussions.” – Jon Kolko

This quote is from Jon’s article “Our Misguided Focus on Brand and User Experience.”

1. Focus on the nuances and details of the design craft itself
2. Designers should vow to produce things that are meaningful additions to the world
3. Have undying, unending passion for design
4. Design is not just about solving for the negative; It’s about creating a positive.
5. Designers don’t actually “solve” problems. They “work through” them.