As designers we are helping to define the culture of our society

“Every design decision… contributes to the behavior of the masses, and helps define the culture of our society. This describes an enormous opportunity for designers, one that is rarely realized. We are, quite literally, building the culture around us; arguably, our effect is larger and more immediate than even policy decisions of our government. We are responsible for both the positive and negative repercussions of our design decisions, and these decisions have monumental repercussions.” – Jon Kolko

This quote is from Jon’s article “Our Misguided Focus on Brand and User Experience.”

1. Focus on the nuances and details of the design craft itself
2. Design needs to reflect the innovation culture of a company
3. Designers should vow to produce things that are meaningful additions to the world
4. Have undying, unending passion for design
5. Collaborating to provide insights can lead to positive customer experiences