Focus most on what we want to happen after the UX

“The idea is to focus development not only on the UX, but what the UX enables, and—most crucially—what we want to happen after the UX.” – Kathy Sierra

This quote is from a December 2nd tweet from Kathy.

1. The best user experiences are enchanting
2. Focus on the idea of a product experience, instead of experience that only deals with the user
3. Customer focus is the beginning, middle and end of a successful web strategy
4. Focus first on the overall experience
5. To create great user experiences we need to focus on the now