“Too often we design our experiences for users as if they are a commodity rather than a human being. Things like greater conversion rates, increase in traffic, higher price per order, lower shopping cart abandonment, etc. and we lose sight of how to really treat the user with respect and a little bit of decency.” – Nick Finck
Read more in Nick’s article “Human Scale.” Thanks to Nick for submitting this quote!
“Usability testing should not be a stage gate in your design and development process. It should be a tool with which to gather helpful, diagnostic information from your target users. It’s a means of understanding the goodness of a design’s fit to the intended users’ problems.” – Paul J. Sherman
Read more in Paul’s article “Testing Your Own Designs Redux.”
“Art is an idea that has found its perfect visual expression. And design is the vehicle by which this expression is made possible. Art is a noun, and design is a noun and also a verb. Art is a product and design is a process. Design is the foundation of all the arts.” – Paul Rand
The original source of this Paul Rand quote is unknown.
“We must be sure to create a rich, nuanced landscape that lends itself well to the kind of organic, natural exploration that benefits our readers… If what we find changes who we become, we have to be vigilant about creating content worth exploring, worth discovering.” – Amber Simmons
Read more in Amber’s article “You Can Get There From Here: Websites for Learners.”
“What’s more important than process is mindset. And when it comes to interaction design, that mindset is having empathy for and understanding your users, and creating something great for them.” – Peter Merholz
This quote is from Peter’s article on why we should focus on the mindset of UX design, not processes, and on outcomes, not methods.
“Technology creates the context for persuasion, but content persuades. Technology helps get content to the right people at the right time. The content still has to influence. Delivering the wrong content at the right time is as bad as delivering the right content at the wrong time.” – Colleen Jones
Read more in Colleen’s article “An Almost Perfect Storm.”
Catriona Cornett